Momentum Advisory
Governance That Evolves
You built your framework. Policies documented. Team trained.
But governance drifts without maintenance.
ICO shifts priorities. New tools emerge. Enterprise clients ask harder questions.
Who's monitoring this for you?
£2,500/month for ongoing governance support.
Think of it as fractional expertise without full-time cost.
Supporting UK agencies with governance that evolves with their business
How Agencies Build Governance With Us
Most agencies follow this pathway:
£500 Shadow AI Audit
(2 weeks)
Discover what tools are running, map risks, prioritize action. 8-12 page report, risk heat map, recommendations roadmap.
£3,500 Governance-Ready Pilot Blueprint
(4 weeks)
Implement Three Simple Rules framework, train team, build AI Assurance Pack, achieve enterprise procurement readiness.
£2,500/month Momentum Advisory Retainer
(ongoing)
Maintain and evolve governance as regulations change, tools emerge, and your agency grows.
If you don't have governance in place yet, we recommend you start with the Audit or Blueprint first.
Governance Doesn't Stay Current By Itself
You've done the implementation work. That's not the problem.
The problem is evolution.
ICO announces new enforcement priorities. Your policies need updating.
Your team wants to use Claude Code. Someone needs to evaluate it.
Enterprise client sends RFP with 15 AI security questions. You need responses ready.
New hire joins next month. Who trains them on the Three Simple Rules?
This doesn't stop. Governance requires ongoing attention.
You could monitor it yourself. Or hire someone at £60-80K annually. Or work with Big 4 at £5-10K monthly.
Or partner with me at £2,500/month.
Common Drift Patterns:
- ICO enforcement shifts
- New tools emerge monthly
- Enterprise RFPs get harder
- Staff turnover = knowledge loss
- Policies go stale
What You Get
EVERY MONTH
60-Minute Advisory Call
Strategy discussion, questions answered, regulatory updates reviewed. Scheduled at your convenience.
Dashboard Review
Tool usage patterns, compliance metrics, trends that matter. I track so you don't have to.
Tool Evaluations
Up to 2 per month. Your team asks about new AI tools. I assess them against your framework and provide clear recommendations within 48 hours.
EVERY QUARTER
Policy Updates
Regulations change. Your documentation should too. I review and update policies to reflect ICO priorities and EU AI Act developments.
Training Refresher
New staff need training. Existing team needs reinforcement. Quarterly sessions keep the Three Simple Rules operational, not just documented.
Benchmark Report
How does your governance compare to UK agency standards? Where are the gaps? Where are you ahead of the market?
WHEN YOU NEED IT
Procurement Support
Enterprise RFP includes AI security questions. I provide response templates and review your answers before submission.
Incident Response
Data concern raised. Client asks questions. I help you respond appropriately and document the resolution.
Regulatory Change Briefings
ICO enforcement shift. New GDPR guidance. I translate regulatory updates into operational implications.
What Governance Framework The Retainer Maintains
The retainer maintains and evolves the governance framework you've built through the Blueprint:
Data Traffic Light
Red (never in AI), Amber (enterprise tools only), Green (any approved tool).
I keep data classification current as new tools emerge and risk profiles shift.
Human Wrapper
No AI output to clients without documented human review. Quarterly training reinforces this across your team. Monthly calls identify where the wrapper is working and where it needs strengthening.
Prompt Dividend
Track AI efficiency gains, capture as margin protection, prevent client fee extraction.
I help you quantify value monthly and build the business case against AI-driven discounts.
I help you quantify value monthly and build the business case against AI-driven discounts.
These Three Simple Rules create governance that enables speed rather than restricts it. The retainer ensures they evolve with your agency.
Why I Built This
I was a partner in two agencies.
Both faced a major external crisis that tested their systems.
One agency survived because formalised governance created documented resilience. The other closed when informal governance reached its limits under extraordinary pressure.
That experience taught me something critical: governance isn't one-and-done. It requires ongoing evolution.
The retainer model emerged from watching agencies implement frameworks successfully, then struggle with maintenance. They didn't need Big 4 consultants at £10K monthly. They needed ongoing expert support at agency-affordable rates.
The market pushed AI-First adoption. I advocate GovernFirst implementation.
Governance that enables speed, not restricts it.
Governance that turns compliance into competitive advantage.
Governance that evolves with your business.
This retainer gives you access to that expertise without hiring full-time governance staff.
Who This Is For
This works for agencies that have governance in place and need ongoing support.
✓ You've implemented a framework. Through our Blueprint, DIY, or another consultancy. Now you need someone monitoring evolution.
✓ You regularly bid for enterprise contracts. Procurement questionnaires include AI governance questions. You need expert responses ready.
✓ You lack internal governance expertise. No full-time governance staff. Don't want to hire them. Still need someone watching for regulatory changes.
✓ You want proactive compliance. Address issues before they become incidents. Not reactive crisis management after something breaks.
✓ You recognise governance evolves. Your business changes. Tools change. Regulations change. Governance must change with them.
What This Looks Like Monthly
Month 1
Your team asks about using Claude Code. I evaluate data handling, assess risk against your framework, provide clear recommendation within 48 hours. Monthly call covers this plus ICO landscape review.
Month 2
Enterprise RFP lands with 15 AI security questions. I provide response templates for all 15, review your drafts before submission. No procurement surprises delay your bid.
Month 3
ICO announces new transparency requirements. I update your policies, brief your team on operational changes. Quarterly training refresher reinforces updates.
Month 4
Dashboard shows increased usage of unapproved image tools. I identify the pattern, evaluate alternatives, update policies to close the gap.
The value compounds monthly. Tool evaluations when your team asks. Procurement support when RFPs land. Policy updates when ICO priorities shift.
Pricing and Value
£2,500/month gets you ongoing governance support.
Compare to alternatives:
- Big 4 ongoing advisory: £5-10K monthly for retainer services.
- Emergency responses: £10K+ to address incidents, update policies, rebuild governance after something breaks.
- Full-time governance specialist: £60-80K annually plus benefits. £5-7K monthly for dedicated staff you may not need full-time.
This is fractional governance expertise at a fraction of full-time cost. Expert support when you need it, without paying for capacity you don't use.
Average Retainer ROI:
Prevented fee negotiations: £8-12K annually. Clients can't extract AI efficiency as discount when you track Prompt Dividend with documented value.
Faster RFP responses: 2-3 additional enterprise bids annually. Procurement templates and expert review accelerate turnaround. Each won contract justifies years of retainer investment.
Avoided emergency consultancy: £10K+ saved. Proactive compliance prevents reactive crisis response. One avoided incident covers four months of retainer cost.
Most clients report £15-25K annual value beyond the £30K retainer cost. That's break-even with one prevented crisis or one additional enterprise contract win.
Why Retainer vs. Other Options
vs. Big 4 Retainers (£5-10K/month)
They deliver comprehensive compliance frameworks designed for 500+ staff enterprises. I deliver practical governance that creative teams of 5-50 actually follow. Different approaches for different scales.
Big 4 optimise for audit-readiness and regulatory perfection. I optimise for operational reality and commercial advantage. Most agencies need the latter.
vs. Legal Consultants
They focus on compliance documentation. Important work. I focus on commercial advantage—governance that wins enterprise contracts, protects margins, and enables innovation.
Legal consultants answer 'Is this legally compliant?' I answer 'Does this help you win business and protect profitability?'
vs. DIY Monitoring
Possible if you have governance expertise and monitoring capacity. Most agency leaders prefer expert support at predictable cost rather than building internal governance capability while running the agency.
DIY works if governance is your background. Most agency leaders came up through creative, strategy, or client service—not governance and compliance.
vs. Full-Time Governance Staff (£60-80K annually)
Full-time makes sense at 50+ staff when governance becomes daily operational need. Below that threshold, fractional expertise delivers better ROI.
You get the same expertise at 30-40% of full-time cost. No recruitment. No management overhead. No capacity waste.
How It Works
Month 1: Governance baseline review
I assess your current framework, identify evolution priorities, establish monthly call schedule. Set expectations for dashboard monitoring and as-needed support.
Monthly: Scheduled advisory calls
60-minute calls at your convenience. Discuss strategy, answer questions, review regulatory updates, address tool evaluation requests. Between calls, you email or call when questions arise. 24-hour response time.
Quarterly: Comprehensive reviews
Policy updates reflecting regulatory changes. Team training refreshers. Benchmark reports comparing your governance to UK agency standards.
As-needed: Immediate support
Enterprise RFP lands with AI questions. Client raises data concern. Tool evaluation needed urgently. I respond within 24 hours with actionable guidance.
When This Doesn't Make Sense
Three situations where retainer support isn't appropriate:
You don't have governance in place yet.
Start with the £3,500 Governance-Ready Pilot Blueprint first. Four weeks to implement Three Simple Rules framework, train team, build AI Assurance Pack, achieve enterprise procurement readiness. Retainer maintains existing frameworks, it doesn't build from scratch.
You're not regularly bidding for enterprise contracts.
If procurement questionnaires aren't part of your business development, ongoing governance support may be unnecessary. Governance investment makes sense when enterprise clients demand it.
You have full-time governance staff already.
Internal expertise makes external retainer support redundant. If you've hired governance capability, you don't need fractional support.
I'm direct about fit. Discovery call determines whether this works for your specific situation.
Common Questions
Q: Can I cancel anytime?
Yes. 30-day notice required. No long-term contracts or exit penalties.
Q: What if I don't use all the hours?
Advisory calls are scheduled monthly. That's guaranteed time. As-needed support is exactly that: when you need it. Some months you'll use tool evaluations and procurement support. Other months you won't. The value is knowing support is available when situations arise.
Q: Do I need the Blueprint first?
Not required, but recommended. Retainer maintains and evolves existing governance. If you don't have documented policies, approved tools register, and trained team, Blueprint builds that foundation first. Four weeks to enterprise procurement readiness.
Q: What if I have an emergency outside business hours?
24-hour response time for retainer clients applies to business days. True emergencies like data breaches or regulatory inquiries get immediate attention. I provide emergency contact details to retainer clients.
Q: How do tool evaluations work?
You email me the tool name and use case. Within 48 hours, I provide evaluation against your Data Traffic Light framework, risk assessment, and clear recommendation. Approve, approve with conditions, or decline with alternatives.
Q: What happens if regulatory requirements change significantly?
I brief you on implications, update relevant policies, provide team communication templates. If changes require major framework revision, we discuss scope and approach on monthly call. Small changes are included in retainer. Major rewrites are scoped separately.
Q: Can I start with Audit or Blueprint first?
Yes. Most agencies start with £500 Shadow AI Audit to discover risks, move to £3,500 Blueprint for implementation, then consider retainer for ongoing support. Discovery call helps determine best starting point.
Book Your Discovery Call
Let's discuss whether ongoing governance support makes sense for your agency.
Discovery call covers your current governance state, regulatory exposure and procurement needs, retainer deliverables and monthly rhythm, fit assessment and next steps.
Loading...
No obligation. No pressure. Just an honest conversation about whether this partnership works for both of us.
Questions before booking? Email hello@brainsbeforebots.com