FREE DOWNLOAD · WEEK 1 GOVERNANCE TOOL
Your team is already using AI.
Do you know how?
Do you know how?
Most UK agency principals assume they have a rough idea. The survey results almost always say otherwise. This tool closes that gap — in a single week, without unsettling anyone.
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WHAT YOU'RE GETTING
The AI Usage Survey is the Week 1 deliverable from the Done-With-You AI Workflow Build — a four-week engagement for building AI governance into your agency without slowing it down.
It's a short, anonymous survey (11 questions, 5 minutes) designed to surface three things: which tools your team is actually using, what they're using them for, and — critically — what information is going into them.
Most agencies skip this step. They build AI policies based on what leadership thinks is happening. Then they find out otherwise — usually at the worst possible moment.
WHAT'S INCLUDED:
The complete 11-question survey, ready to deploy in Google Forms or Typeform with zero modification
An intro framing paragraph your team will actually respond to (low-threat, genuinely curious — not surveillance)
A one-paragraph guide for introducing it to your team
'A how results will be used' section you can personalise in under five minutes
WHY THIS MATTERS NOW
53% of UK media and marketing businesses are already using AI tools (YouGov, August 2025). Fewer than 10% have formal governance in place.
That gap isn't theoretical. Enterprise procurement teams are already adding AI governance questions to vendor assessments. 51% of UK agencies say no client has ever asked them to disclose AI use (CIPR, 2024). That number is going to change — and the agencies that have a real answer when it does will win work the others lose.
The AI Usage Survey doesn't solve all of that. But it gives you the starting point: accurate intelligence about what's actually happening in your team, before you try to govern it.
You can't build structure around behaviour you can't see.
RIGHT FOR YOU IF…
You run a UK agency (5–50 people) in marketing, creative, digital, or healthcare communications
You know your team is using AI but you're not sure of the full picture
A client, pitch, or procurement process has asked — or is likely to ask — about your AI practices
You want to build a practical AI framework, not a policy document that sits in a drawer
ABOUT BRAINS BEFORE BOTS
Michael MacDonald is the founder of Brains Before Bots — the UK's fractional AI leadership resource for independent agencies.
He spent nearly 15 years as a partner in two South African agencies. When an external crisis hit, one survived. One didn't. The difference wasn't size, talent, or clients — it was governance structure. The agency with formalised governance held. The one running on informal trust couldn't.
That experience now informs everything Brains Before Bots builds: practical governance that embeds into how agencies actually work, not theoretical frameworks that don't survive contact with Monday morning.
The AI Usage Survey is the first step in the same process.
Find out what's actually happening in your team.
Download the AI Usage Survey — free, ready to deploy, takes five minutes to introduce.
No spam. Unsubscribe any time. UK data handled under GDPR.
Brains Before Bots helps UK agency leaders build the structure that holds up when it matters.